09 February, 2021

Zimbabwe: Delta Corporation’s beer sales up 20% in January-September and 48% in September-December last year

For the nine months ending 30 September 2020, Zimbabwe’s leading beer maker Delta Corporation registered a 20 percent growth in beer volumes compared to same period the prior year while sales volumes for the three months ending 31 December 2020 surged by a hefty 48 percent compared to the corresponding period in 2019, The Zimbabwe Mail reported on February 6.

This impressive performance happened whilst all drinking spots were closed to curb the spread of Covid-19, save for supermarket purchases for home consumption.

Psychologists Dr Lazarus Kajawu and Dr Debra Machando say increased alcohol consumption during the lockdown period is not unique to Zimbabwe.

“It’s very true that there is a trend whereby people are finding haven in drinking beer because they find alcohol as an escape route,” said Dr Kajawu.

The Zimbabwe Republic Police has had to grapple with sprouting illegal beer outlets in various neighborhoods across the country as part of enforcing compliance with set lockdown measures meant to curb the spread of Covid-19.

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